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Are you taking on to much investment risk?

August 15, 2018 by Jacob Sensiba 2 Comments

Investment risk doesn’t apply to only a select few investments, it applies to everything because every investment has its own sets of risk.

Do you know what they are? Are there ways to avoid them, or at least limit how they affect you?

Let’s dive deep into this topic and learn more.

What is investment risk?

I suppose in its simplest form, investment risk is the chance that your investment will lose value.

If you have a stock or a bond, your investment could lose value. If you have cash, inflation could eat away at your purchasing power.

There are many other types of investment risk.

Types of investment risk

Interest rate risk – The chance that an increase or decrease in interest rates could affect your investment. This specifically pertains to fixed income investments, like bonds. Interest rates and price are inversely correlated, so if rates go up prices go down, and vice versa.
Business risk – This involves a particular security. If you are investing in a company’s stock, the chance of them going out of business and you losing some or all of your investment is the risk.
Industry risk – As you can imagine, this relates to an investment within a particular industry. There are industries that are affected as a whole by certain events. If oil prices drop, the energy industry will suffer. If the economy is booming, the consumer staples sector will underperform. If tariffs are levied on steel and aluminum, the automotive and industrials sectors will be negatively affected.
Credit risk – This relates to a debt issuers ability to make good on their obligations. If you invest in a bond that matures in 10 years, you are supposed to receive two payments per year, plus your principal in the tenth year. The chance that, that debt issuer can’t make those interest payments or pay you back the principal is credit risk. I should mention that there is also a risk to stock investors. When a company goes bankrupt, it has to pay back lenders, investors, and others, but there is an order to which people are paid back, and stockholders are last on that list.
Taxability risk – This refers to a municipal bond. If a muni bond is issued with tax-exempt status, the risk is that it could lose that status before maturity.
Call risk – The chance that an investment is called back. A callable bond is the most common example. More often than not, a company will issue and call back a bond if interest rates have lowered. The issuer is refinancing in a sense. They buy the bonds back in order to reissue them at a lower interest rate, and this will cost them less money in the long run. Fear not, however, because you have the added risk of your investment being called away, you are usually compensated with a higher interest rate.
Inflation risk – Essentially, how severely inflation could eat away at the purchasing power of your investment. Cash is most at risk because you are getting zero return and inflation at any level is costing you money. Stocks, historically, are the best investment to outpace inflation.
Liquidity risk – Your ability to sell your investment when you want to. Some investments trade more frequently, thus have higher liquidity. Stocks are a great example of an investment with high liquidity. An investment with low liquidity, depending on the market environment, is real estate, or physical items, such as precious metals, guns, or art.
Market risk – The risk that at any point in time your particular investment, whether it’s stocks, bonds, real estate, gold, etc. will lose value. Prices in all of those investments can and will fall at one point or another, and no amount of diversification can save you from it.
Geopolitical risk – Think war, terrorist acts, tariffs being levied on certain countries or products, etc. Geopolitical risk happens in your country or in other countries that yours is involved with. When 9/11 occurred, the NYSE and NASDAQ closed in anticipation of panic selling. On the first day of trading, the Dow fell 7.1% and closed the week down 14% (source). Heck, just this year the threat of tariffs has put investors on edge and increased volatility.
Currency risk – This usually affects people who have investments or business operations in other countries. If the value of a currency compared to the USD (U.S. Dollar) goes up, that could negatively affect the bottom line for businesses.
Mortality risk – The chance that you will die before fees, premiums, and payments will have been worth it. This usually revolves around insurance products, but could also relate to social security or money you’ve stashed away for retirement through the years. If you worked and saved for 30 years, but passed away in your sixties, and were unable to enjoy the fruits of your labor, that’s mortality risk.

Three asset classes and associated risks

There are many other asset classes and investments available, but these are the three that most people are associated with.

Stocks – Market risk, business risk, industry risk, credit risk, geopolitical risk.
Bonds – Market risk, business risk, industry risk, credit risk, geopolitical risk, inflation risk, interest rate risk.
Cash – Inflation risk

Diversification

Though not all risk can be diversified away, and you will take on some risk in every investment, no matter how careful you are, it’s important to diversify.

Each asset class and each investment have its own unique risks. In any portfolio, it’s important to diversify between stocks, bonds, real estate, cash, physical assets, and geographic location.

The allocation to each set of assets will vary depending on your risk tolerance. Traditionally, stocks are the riskiest of these but offer the most reward, then bonds, and then cash. Holding real estate and physical assets, like gold is just another way to diversify your assets. Gold, however, is usually a good investment to have when the market tanks, as it’s often referred to as a safe haven asset.

With regard to geographic location, the U.S. is only one-quarter of global GDP (source) and the U.S. stock market is only 43% of global market value (source) so you’d be silly not to invest money in other countries. Besides, if the U.S. market/economy tanks, not every country will follow.

The Daily Money Challenge

December 19, 2016 by Emilie Burke Leave a Comment

The 52 Week Money Challenge hit the internet a few years ago– where you save $1 in the first week of the year, $2 in the second week of the year, and so on– and is a great idea to boost your savings. However, it can be difficult for some people who might not be able to set aside $210 in the last month of the year. Saving so much money in one month can be intimidating for beginner savers. So, an alternative to the 52 Week Money Challenge was born– the Daily Money Challenge. Like the 52 week money challenge, you set aside a set amount of money, but this time each day instead of once a week.

Do a Daily Penny Challenge.

How many of you walk past a penny on the ground and keep walking because it’s not worth your time to pick it up? Well, now it will be! For this challenge, set aside one penny on day one, two pennies on day two, and so on until you are saving $3.65 on the last day of the year. Even on the last day, it’s still a manageable amount to save. You can easily save $3.65 by brewing your morning coffee at home instead of going to the expensive cafe or by drinking water instead of a soda when you are out to eat. By the end of the challenge, you will have saved $667.95. If you’ve never saved money before, that’s definitely a good start and will put you over halfway to saving a mini-emergency fund of $1,000 (as taught by Dave Ramsey.) Just be warned that if you choose to physically save all of these coins, cashing in at a Coinstar will cost you 10.9% in fees. If you choose to cash in at a bank, they may make you roll your coins into coin wrappers by hand; it happened to a friend of mine and it took him an hour at the bank to roll all of his coins!

Do a Weekly $12.85 Automatic Transfer Challenge instead of the Daily Penny Challenge.

One of the biggest issues to doing the daily money challenge is not carrying cash. Like many of you, my paycheck is direct-deposited into my account, I pay for all of my expenses using my debit card, and never carry cash unless I need it, which requires me to stop at the bank to withdraw some. Plus, the idea of keeping so much cash in my house makes me uncomfortable. Enter: the automatic transfer challenge. Unfortunately, most online banking systems will not let you set daily automatic transfers; the most frequent automatic transfer you can do is weekly. However, you can still participate in the challenge! If you were to automatically transfer $12.85 a week into your savings account, you will save $668.20 by the end of the year. That’s less than the cost of one fast food meal per week!

RELATED: Best Free Financial Advice

Do a Daily Nickel Challenge.

If saving pennies doesn’t provide you with the amount of money you need, save nickels instead. By the end of the year, you save $3,339.75. Although it will be a little trickier to save a larger amount of money, this is perfect for people who need to significantly increase their savings in one year’s time.

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What the recent stock market turmoil could mean for your finances?

February 24, 2016 by Average Joe Leave a Comment

What Could Happen To Your Finances?

The financial markets are highly unpredictable at the moment. It seems that every day there is a news story about another crash just around the corner. It can be scary for those who have their money tied up in the stock markets. Even those who do not have a lot of money in the markets may be worried, as the impact of changing stock market conditions can have an effect on their financial health as well.

It is always a possibility that the markets could take a sudden downturn and cause real problems. There is little that any one investor can do to stop the forces of the market. The markets simply react how they are going to react, and the rest of us have to do our best to ride the waves.

Current issues facing the market include issues in China as well as concerns about the Federal Reserve and what it will do with interest rates. The Federal Reserve raised interest rates a quarter of a percent at the very end of 2015. It was the bare minimum that they could raise them, and the first time that they had raised rates in nearly a decade. However, this did not stop the markets from reacting in a big way.

Many fear that the Federal Reserve raising interest rates could lead to a lot of devastating outcomes for the economy. They worry about a global economic slowdown, and about inflation taking off. However, as Reuters reports, there is probably little to be too concerned about in the immediate future.

There is every chance that the interest rate issue will be a non-factor for most. However, those looking into getting a personal loan of some kind may want to take note of these changes and how they could play a role in their life. Consider looking at a personal loan calculator for more information about what the interest rates could mean for how much you can borrow and what amount you will have to pay back.

The best thing that anyone can do when faced with stock market volatility is to wait things out and continue to invest in the markets the same as before. Most of the time volatile moves in one direction or the other are temporary and something that can be easy to overreact to if given the opportunity. All people should try the best that they can to ignore such movements and carry on as planned into the future.

Theories of Fundamental Analysis

February 23, 2016 by Average Joe Leave a Comment

Forex traders utilize fundamental analysis to make better decisions when trading. An extremely valuable tool that forex traders use consistently to better their positions within the trading world is reviewing economic indicators and announcements. The forex trader can utilize a financial calendar to keep track of these indicators and when they are to take place. Presently, there are numerous economic indicators which the forex trader should keep a close eye on to help them better position themselves in a tough trading market. These calendars will provide you with the data point you use to better determine the future direction of the forex market.

Again, there are numerous economic indicators which the forex trader can take advantage of to better position themselves within the markets. Some of these economic indicators consist of The Consumer Price Index (CPI), Producer Price Index (PPI), Purchasing Managers Index (PMI), Non-Farm Payroll, Industrial Production Index (IPI), Retail Sales Report, Gross Domestic Product (GDP) etc.

The Consumer Price Index can be considered one of the most important economic indicators looked at/reviewed by forex traders. The Consumer Price Index is the benchmark for inflation for the United States economy. The Consumer Price Index ascertains the change in the price of a basket of goods and services. Examples of items within the Consumer Price Index would be Other Goods and Services (tobacco, haircuts etc.), Medical Care (medical supplies, doctor’s services etc.), Housing (fuel oil, bedroom furniture etc.) & Food and Beverages (wine, milk, breakfast cereal etc.).

The Producer Price Index or PPI is an additional indicator that measures inflation within the United States. In a nutshell The Producer Price Index is a gauge of wholesale prices at producer level. Items included in the PPI would be items such as consumer goods and capital equipment. The major difference between the PPI and CPI is that the PPI does not include services within its calculation. In addition, the Producer Price Index is reported each month.

The Purchasing Managers Index is another regularly utilized economic indicator used by forex traders. The PMI gauges and is a barometer of business activity within the United States. The market indicator reviews both the manufacturing as well as the services sectors. The Purchasing Managers Index is a survey which queries those respondents about their perception of business variables and if they believe the variables will change from the previous month.

The Non-Farm Payrolls is a key indicator which captures the payroll data for a majority of the United States. The Non-Farm Payrolls does not include non-profit employees, workers within private households, government employees and farm employees. This indicator is also released on a monthly basis and is also a strong indicator of the health of the United States Economy.

Similar to the Consumer Price Index, the Gross Domestic Product is the most important of the economic indicators tracked by forex traders. The Gross Domestic Product includes the total dollar value of goods as well as services produced over a finite time frame. The Gross Domestic Product represents everything produced by individuals and businesses along with salaries of workers. The GDP is scheduled and broadcasted each business quarter by the Department of Commerce.

In closing, fundamental analysis should be utilized by every forex trader and have economic indicators scheduled like clockwork on their financial calendars. Fundamental analysis can help traders make better decisions when it comes to making financial decisions related to forex trades. Fundamental analysis incorporates new information to determine the future direction of a currency pair and provides you with the tool you might need to trade the forex market.

Learning Key Facts About Company Leadership Before Investing

September 12, 2015 by Average Joe Leave a Comment

With the rollercoaster action of the stock market, you can’t be too careful when it comes to choosing the right investment opportunities. Before plopping your hard earned dollars down on an individual stock, you should (as famous investor Peter Lynch advises) dig up all the information you can about how the company runs and even more about the people who run the firm.

Research is a bear, and to amateur investors seems like a black hole waste of time. However, on our Stacking Benjamins podcast, Sharon Lechter, co-author of the classic Rich Dad, Poor Dad, said that numbers tell a story of a company. They give you the heartbeat. When you research online, it’s great to have a couple of bookmarks to sites that have all of the company leaders’ pertinent details already laid out for you. You can research people and companies ranging from General Motors to more exotic searches like Ehsan Bayat afghan wireless by using sites like Bloomberg or Yahoo Finance before you invest any of your money into the stock market.

Where To Focus Your Attention

When you use an online data site, you’re presented with a TON of data. It’s important to know where to look.

First, you’ll find out the name of the people who run a company. Each person has his or her own profile, which details key facts about their background that will either make you more confident about the company’s leadership or convince you that perhaps you should look elsewhere to invest. However, simply knowing the names of the people in charge is only your first step in learning more about the business in which you are interested.

As an example, I once was introduced to a new biotech firm that a client liked. When I researched the company officers, it turned out to be a father and his two sons. Knowing that there are plenty of people out there who aren’t related to the founder who can add value….AND knowing that family politics can wreak havoc on a company, I was inclined to say, “No thanks” to that stock.

It’s important to dig into the formal training each leader brings with them. Under the heading of Education, you can read about what colleges or universities these people attended, what kinds of degrees they hold, and when they graduated. Some profiles will go into great detail while others will contain little if any information at all about the people’s formal training. Nonetheless, this leads to questions which you’ll want to answers. Holes in resumes aren’t bad….they show you where to focus your energy searching and tell you more about what you still need to uncover.

Next, turn your attention to these individuals’ background in business. You’ll want to know what positions they’ve held, what companies they previously worked for, and what committees or programs they have served on that impact their leadership capabilities. On Bloomberg, you’ll find all of those details under the Background tab, but you can find them in similar spots no matter what site you use. When you know that a company is headed by people who have experience in this industry or one like it, you can feel more confident about leaving your money invested rather than taking it out because of poor leadership. Because companies also about about people and partnerships, you can also get an idea into alliances the company might form in the future.

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Next, leaf through the board of directors list. Most sites have a link available for finding out more about the board of directors for a company. You can find out the names of the individuals who are serving as the board’s leadership, how long they served, and what qualifications they bring with them. The president or CEO only partly impacts the success of a company. Its board also plays a significant role in how well the business grows.

In Conclusion

Knowing the leadership of a company is one important step in deciding whether or not to invest in a particular stock. While you can just throw money at your net “favorite” idea, you’ll find a ton more success if you actually dig into the heartbeat and then take a leap that involves a lot less faith and a ton more data.

How To Find Money Management Success – Create a Dashboard

May 17, 2015 by Average Joe Leave a Comment

I just answered a question on Facebook about a recent podcast interview featuring some bill pay app creators. My interviewees had discussed just how difficult it can be to quickly and efficiently pay bills. “I don’t understand the problem these guys are presenting,” the poster said (I’m paraphrasing….). “I just go to my bank and use their bill pay app every other week. No problem.”

I wish it were that easy for everyone.

Let’s face it. Most of us have one big problem with our financial profile: we’re disorganized. After 16 years in the financial trenches, I’ve seen it far too often to think it’s anything other than a widespread problem. Most of us pay bills on sixteen different sites and have two old 401k plans with former employers, our current job’s plan AND different 529 plans for each child. It’s impossible to manage everything. I’d ask people with all of these different investments and bill paying problems how they juggle everything, and the answer I most often heard was, “I manage it very poorly.”

Yet moving investments to a single provider is a scary proposition. We’ve all heard of Bernie Madoff and don’t want to trust one person with our money. We also have all heard of diversification. Having different plans ensures that I won’t have all of my eggs in one basket.
So we have two problems: safety and diversification….and the fact that by having your assets spread out it’s impossible to track. How do we reconcile these two ideas?

It’s easier than you think.

Could you drive a car with three different dashboards?

Think About Driving A Car

When you drive a car, do you have one set of gauges or several? Of course, you only have one set of gauges. It’d be impossible to drive if you had five different dashboards. Imagine! Yet, when you think about your car, it’s a diversified collection of inputs, all working independently. However, when you put it all together, these gauges make your car easier to drive. You get the right data at the appropriate time.
That’s what we’re looking for with money management success….we don’t want to get rid of diversification. Our goal is to create a single dashboard.

In Your Personal Life

There are three areas you should look at with your money:

– Budget and bill tracking. Budgets fail when you’re making decisions about spending without knowing where your money goes each month. Items like a mortgage or rent payment and grocery bills are easy to track, but how much do you spend each week on entertainment? If you don’t track your expenses, it’s difficult to project the future or find any money management success. The gauge you’re looking for to help with daily money management is an app like Mint or Yodlee, that will automatically track your expenses so when you’re planning next week’s expenses you know how you’ve spent money in the past.

For budgets, Mint will allow you to set up alerts so that you’re notified when going over budget categories. YNAB (paid subscription) will help you think differently about your budget and keeping every area in check. People who like the old-fashioned envelope system may be attracted to MVelopes, an automatic way of instituting envelope budgets so you don’t have cash sitting around your home.

– Investments. Many apps will help you track your investment life. In particular, Mint can create a pie chart of your overall diversification so you can easily make investment decisions. Companies like Jemstep allow investors to input their goals and then recommends investment shifts. FeeX will look at all of your investments across platforms and tell you how much you’re paying in fees….an important gauge to see when investing. Zillow has a cool app that will track any real estate properties you own. NVestly is a social media site that not only helps you see results across your whole portfolio, but also makes investing social (you can see others investment pies…but not the amounts of money they have in any investment). While each of these is different, using a couple of these apps can help you make better investment decisions without worrying about having too much money at a single brokerage account.

That said, brokerage houses all offer a diversified collection of investments through different companies. Just because your portfolio is housed as Fidelity, for example, doesn’t mean you have to have all Fidelity investments. They work with a wide range of providers….and you only have to visit one brokerage site to see everything. One dashboard but still diversification!

– Big Picture. You should be able to see how your net worth is growing at a glance. Mint and Yodlee, among others, will give you that quick at-a-glance overall picture.

With Your Business or Side Gig

If you’re self employed, you’re even more crunched for time. You have your personal books AND business metrics to track. As a fan of the excellent management book The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, I know that the keys to business success are in systems and data. How much data you have and how quickly you can use that data to your advantage are important. That means three things:

– Platform. If your business or side-gig project isn’t build on a solid footing, you’re hurting. A web presence built by experts like 1and1.com means that you won’t have to worry about the “bones” of your business being difficult for customers or employees to navigate.

– Reporting. Using your bank’s application to track inflows and outflows (as well as setting up a Mint or Yodlee account for your business) can help you stay on top of business expenditures and inflows. Ask your accountant about great business tracking apps and software that they recommend.

Overall

Staying diversified doesn’t mean having money scattered all over. By focusing on systems, building a dashboard, and reliable business help, you’ll find that you’re able to more quickly make financial decisions that move the needle. That’s how you build long-term wealth!

Photo: Steve Jurvetson

5 Benefits of Investing in Real Estate Through Private Lending

May 8, 2015 by Average Joe 11 Comments

Real estate investing is a key ingredient for creating a long-term investment plan that will maximize your wealth and can even lessen your risk. But it seems like there are limited options available to you, considering most investors don’t have the necessary time or experience to do it successfully. You can:

Purchase your home. Although this is considered more consumption than investment, this is still an investment in real estate with potential appreciation.

Purchase rental property. Most people have heard about the ups and downs of owning rental properties, but collecting monthly rent from tenants is great way to generate income. The downside is the need to manage the property yourself or hire a property manager to directly handle tenant and property issues.

Purchase REITs. Similar to purchasing stocks, a real estate investment trust is a corporation that raises money by trading on major exchanges, and it pays investors 90 percent of its taxable profits via dividends.

Buying real estate doesn’t necessarily mean dropping a ton of cash into the ground.

Besides these options, there’s another that the majority of real estate investors are unaware of: investing in real estate through private lending. As a private lender, you essentially become the bank. You lend your money to other investors (borrowers) and charge an appropriate interest rate for the use of your money. Here are some of the benefits of real estate private lending:

1) Monthly cash flow: The borrower pays you interest every month, which is typically between 8 and 15 percent.

2) Security: Your investment is secured by a lien on a tangible piece of real estate. That gives you collateral when lending your money, aside from just the soundness of the borrower. Typically, you shouldn’t loan more than 75 percent of the property’s current market value, giving you some cushion in the event that the property’s value decreases.

3) Diversification: Real estate private lending gives you the ability to diversify your portfolio — and not only from a real estate perspective. If you want to create current income, it’s another fixed-income option.

4) Lower volatility: You can better manage the market risk if you keep your real estate loans short term.

5) Passive investment: Instead of learning the nuances of real estate development, construction, management, etc., you can lend to other experienced real estate investors who do all the work. You just act as the bank and receive interest payments, and your money is returned at the end of the investment.

Being a real estate private lender is a great way to get exposure to real estate without doing all the work. But you still have to understand some of the risks involved. The market value can cause properties to quickly increase or decrease in value due to local and national factors.

Borrower credit can also be volatile; you need to make sure the borrower is in stable financial condition and can pay back the loan. Also, verify that the borrower’s investment strategy is solid.

Finally, make sure you have good legal representation to draft loan documents, coordinate the transaction, ensure your loan is properly recorded, and see that agreements are in place to protect you as the lender.

Real estate private lending is a great way to get exposure to real estate and generate passive income for your investment portfolio. As with any investment, you need to understand the risks involved and do your homework before jumping in headfirst. But if done right, real estate private lending can generate some of the best risk-adjusted returns in the marketplace.

Jeff Carter is the managing director and founder of Grand Coast Capital Group, where he oversees all aspects of the business. Grand Coast Capital Group is a national private lending firm based in Boston that provides creative short-term financing to real estate investors, builders, and developers across the country.

Stock Market 101: Basics of Investing

August 13, 2013 by Stan Poores 6 Comments

Sometimes I hear people tell me that the stock market is like magic. That’s not the case at all.

Making money in the stock market does not have to be an impossible or difficult feat. Perhaps the biggest obstacle when it comes to investing is making sure time is on your side. Time is maybe the most important factor in investing for two reasons:

– there is longer for your money to compound

– you can make mistakes and learn the basics through trial and error

By reading some of the tips below on how to succeed in the stock market, you should be well on your way to starting an investment portfolio in stocks.

History proves that with time on your side, you can count on the history of the market to know that your investments will pay off. It is a well-known fact that in the long term, stocks have historically outperformed all other types of investments. Over long periods of time, that stock market has averaged around 10 percent.

What About Over Shorter Time Frames?

Quite to the contrary, stock performance over the short term is a much riskier. There are countless examples in history where stocks have plummeted in a single day. When it comes to stocks, timing the market or day-trading is a skill that takes a lot of time and knowledge, and still is a dangerous pursuit. All in all, stock investments should only be relied on as long term investments unless you want to risk your savings. If so, I’d still recommend a day at the casino over the stock market. You’ll probably lose all of your money there, too, but you’ll certainly have more fun!

Risk/Reward

It’s true that as you increase your risk, you have a greater chance for a nice reward at the end of the rainbow. This is certainly the case when it comes to stocks. To take more risk, focus on sectors that historically have seen more volatility, such as real estate. If you’re hoping to lower your risk while investing, do your due diligence and never invest in something that you have not researched completely. Most investors have problems when they “take a flyer” or “trust their gut.” These are horrible ways to invest.

How To Pick Long Term Winners

Nothing is a better predictor of stock price appreciation over the long term than earnings. Companies with solid earnings sometimes can outspend their profits, but usually if you focus on earnings, you’re headed toward winning companies. When it comes to valuing a stock or determining how risky it is, looking at the historical data on earnings to discover risky or potentially successful the investment will be to you. The company earns little money but shows a profit? That company is downsizing and showing profits through cutting. You can’t do that forever. One huge quarter for earnings? You should ask yourself how the company can duplicate that feat in the future. You can learn a ton from earnings.

While earnings is a great place to start as you’re getting your feet wet, it’s definitely not the only indicator. Remember the whole “Time on your side so you can learn” speech above? This is meant to point you in the right direction. People spend years perfecting their knowledge of more advanced concepts such as price to book and price to earnings ratios.

Stocks Vs. Bonds

When comparing a bad day for a stock to a bad day for a bond, the differences are significant. Bonds tend to bounce back from a bad day much more quickly than a stock would. Historical data shows that a small dip in a stock’s price versus a bond’s price can mean entirely different long term results. A bond may bounce back quickly while a stock may take more than five years to recover. While bonds will rebound (or the company will go bankrupt), you never know with a stock.

Another good indicator for both the performance of stocks and bonds comes with a look at what interest rates are doing. When interest rates go up, bond prices fall. On the other hand, when interest rates fall, bond prices go up. Similar trends occur with stocks. Knowing these patterns can help you determine when a good time to buy or sell would be. While it is never a good idea to time the market without significant experience in investing, it is wise to know what the economy is doing. In general, the success of your investments will follow the success of the economy.

How to Start Saving Money Now

May 28, 2013 by Stan Poores 13 Comments

Struggling to save money? It will never get easier if you wait. Luckily, we’ve got your back.

If there’s one thing that’s difficult to do in our society today, it’s saving money. Everywhere you turn, there’s an advertisement for the next hot toy. On the side of that semi, on the billboard near the highway, over the radio waves, through your television, and as I’ve experienced lately, even in a parade – these are all ways that companies are trying to market their product to you.

In order to save money, you first need to filter out the media. No matter what the product is, it’s not going to give you long-term joy (which is really what we’re all looking for, isn’t it?). Mainly, these products or services will provide short-term happiness that will last for maybe a week or two. That’s all. You’ll be much better off saving your money for an important event in the future than on a cheap thrill in the present.

Start Saving Money Tip #1: Sell Some Stuff

Once you can ignore the media a little better, the stuff that surrounds you each and every day should be a little less important. In fact, there may be some items in your basement that you haven’t used in the past year and may never use again. So why in the world are you hanging onto this stuff? The next step (after ignoring the media) to saving money now is to sell some of the things that you no longer use and do not need.

You could start selling items via a community garage sale, Craigslist, or even through eBay. It really doesn’t matter what avenue you choose, just as long as you get rid of some clutter and make some money in the process.

Use this money to pay down debt, establish your emergency fund, or open that IRA you’ve been waiting on. It’s time to put your money to work!

Start Saving Money Tip #2: Reduce Your Monthly Expenses

The next best way to start saving money is by reducing your expenses. Most of us think we live so much more frugal than our friends, but are we really? Where are we shopping for our groceries (the more glamorous store or the discount club)? What type of cell phones do we own? Where do we go on our vacations (camping at the local state park or heading to Aruba)? And, what type of cars do we have parked in our driveway? No matter how cheaply you think you’re living, there are always things that we can cut back on.

– Track your expenses.

– Eliminate wasted home entertainment subscriptions.

– Search for energy efficient practices in your home.

Start Saving Money Tip #3: Make Money with Your Money

If you get to the point where you have saved a decent amount of money, then it’s time to start investing and earning more money with your dollars. This is the absolute best part of your savings because you’ll finally have the mentality of the rich, which means that you’ll soon be living like the rich as well!

Just to be clear here, I’m not suggesting that you use all of your savings for an investment. Rather, I’d say that you should only use a small portion of your savings for multiple investments. I know of quite a few people that have started an online business for less than $100 and are earning thousands of dollars each month today. It doesn’t cost much to get started and it could increase your savings exponentially!

Photo: Images_of_Money

How Colors Affect Your Investment Decisions

March 26, 2013 by Average Joe 55 Comments

When I was a new advisor, one area I failed to understand was the importance of color. We are, at our heart, 90% subconscious beings. Sure, we have thoughts, but while we’re deciding which ice cream to eat, our automatic mind is handling the so-much-more trivial tasks of (among many, many others) breathing and sensory response. Those who are able to reach those subconscious portions of us are more likely to sell us on pursing whatever it is they’re selling.

I was in the business of selling you on your goals. Better yet, I was in the business of selling you on the fact that you’d rather pay me to handle as much of your money as possible.

I wasn’t selling actual products, I was selling the concepts of trust, commitment and richness. These concepts can be expressed in colors.

Colors Affect Decision Making

The use of color in sales isn’t limited to investment advisors. On the contrary, most advisors have little understanding of the importance of the subconscious on a client’s decision to say “yes” or “no” to a strategy. Yet there’s tons of research available, from color’s role in shopping, to fruit-buying, and even clean energy and cleaning supplies.

Marketers understand the role of color. So should you.

My History of Learning About Color

I was fortunate to work in the office of one of the top advisors in the country. He was a big proponent of neuro-linguistic programming. That’s a mouthful, so I’ll spell it out. Two scientists at the University of California-Santa Cruz, Richard Bandler and John Grinder, studied the practices of leading hypnotists and noticed that language and patterns created reality for people they studied. While they had some startling successes (Anthony Robbins has credited NLP in his work), it has been largely discredited as a sure-fire method to work with people with phobias or other disorders. In sales, however, very successful practitioners have been able to use verbal and non-verbal cues introduced by NLP to uncover subconscious buying criteria of subjects.

Effective Colors

If I had meetings with potential new clients, I’d choose royal blue ties. Royal blue suggests security and trust. My goal with new clients was to be the guy they could hand money over to manage. Imagine that you were meeting with an advisor that you’d never previously met. Would you trust a guy wearing red?

In later meetings, when we’d talk about investing, I’d switch colors to green. Hunter green especially is a wealthy color. This was most effective with clients who seemed to be in love with the pursuit of money. If I projected wealthy colors, they were more likely to accept my counsel and allow me to manage more of their assets inside my firm. Even so, if I wore green to meetings where we were signing contracts, it symbolized that these were going to be big money-making investments.

Avoid These Colors

I owned a kick-ass yellow tie. Nothing ever got done with yellow. Besides being the color of caution, my blondish hair created a pale, washed out look. I seemed like I might be sick. This unsteady, youthful, and pale look decreased sales.

Red was a color I played games with. I had a red marker on my dry erase board. When I was disproving something other advisors had told my client, or I was recommending areas we wanted to avoid, I purposefully used red. I switched to blue or green markers to illustrate my own strategies.

What Does This Have To Do With You?

Colors affect all of your buying decisions. If an advisor is recommending a change in your strategy, be aware of her choice of colors when making an argument. When you’re handed a prospectus for a product, look at the colors they choose. When you go to a financial company website, avoid the urge to choose based on the color pattern.

Let’s look at a few examples:

Fidelity.com: Bright, fresh green. The only orange is the “choose an account button.” Orange is a “call to action” color. Blue is only used in the words “See how Fidelity can help.” Remember what I said about trust? These colors aren’t accidents.

Vanguard.com: Red all over the place. At first blush, this seems like a mistake, but think about what Vanguard sells. They sell lower cost and the fact that you’re probably paying too much if you’re looking somewhere else. Even the key word on the side, “Vanguarding” suggests stopping to think. Red increases your heart rate, gets you excited and creates energy (in fact it also increases hunger, though I doubt Vanguard is hoping you’ll take a lunch break). Red is the perfect color for what Vanguard sells.

Scottrade: An interesting choice….purple. This isn’t a bad move either. First, it’s different from the others, but purple is a calm, soothing color. As a slightly smaller broker, Scottrade’s job is to get you to think of them as a steady ship (often I was surprised that many of my clients had never heard of Scottrade).

TDAmeritrade: Check out all the green.

Ameriprise: Tons of royal blue. Why? This is an advisor-driven company, so they’re not going to sell red. They’re selling a trusted relationship.

Northern Trust: All blue and green.

E-Trade: Maybe my least favorite color scheme because it’s so busy. Lots of green, some blue, and a little purple all make sense. The black across the top is interesting. Black is a power color. I usually stayed away from it because clients might see me as overbearing. I used it during what we’d call “come to Jesus” meetings (I don’t mean to be offensive…that’s the term every office I ever worked in called it when clients needed to either be given the boot or get on board….). However, it’s also an impulse shopping color (maybe because it’s so aggressive), so maybe E-Trade thinks they have to get people while the impulse is on.

Charles Schwab: Blue, with a big lime button in the middle “get guidance” button and an orange “open an account” button at the top.

The Most Important Point To Remember

As you can see, colors are being used against you all the time. To stay in control of your money, use colors defensively. Or, when you’re up for your next raise, use colors against your boss!

For more on financial advisors and how to pick the right one check out these great articles.

When I Was a New Financial Advisor
What is the Role of a Financial Advisor?
Afraid To Meet With a Financial Advisor? Here’s How the First Meeting Goes

Photo credit: wazimu0.

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