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The Free Financial Advisor

You are here: Home / Archives for Small business

How to Grow Your Business Credit Score To New Heights

August 30, 2019 by Susan Paige Leave a Comment

Much like individuals, businesses also have their own credit score. This score is entirely separate from the personal credit score of whoever owns the business, and is used whenever the business would like to obtain a loan, line of credit, or other types of agreement in which a service is provided before payment is rendered. A business with a high credit score is seen as financially stable and trustworthy, while a business with a low score is often seen as unscrupulous and more likely to engage in shady practices.

To make sure you’re on the good side of the banking system, here’s how to grow a business credit score from non-existent to stellar:

Pay all your bills on time.

This is the most obvious and should be one of the easiest things to accomplish when it comes to raising your credit score. The credit history of your business is part of calculating your overall score. If you always pay your dues in full before they’re overdue and continue to do so for long periods of time, that’s a track record guaranteed to boost your score.

Decrease your credit utilization ratio.

For businesses that have a line of credit they can draw from at any time, the actual utilization of that credit must be low. If your business is always using 80% of its available credit, that isn’t a positive signal for your business. Banks much prefer credit utilization rates between 10%-20%, with minor upticks in usage acceptable as long as they aren’t held for long periods of time. If you have high credit utilization, but a lot of spare funds are lying around, consider using it to bring down your overall credit usage.

Take out a loan.

As counterintuitive as it might seem, taking out a loan that isn’t wholly necessary, but is entirely manageable can be a very effective and speedy boost to your credit score. If you never borrow money, how can a creditor assess how fit you are to pay the money back? If you look for a source for small business loans, you’ll notice these loans tend to be fairly agreeable in terms and conditions and aren’t too much of a financial burden to bear. Of course, this strategy only works if you make your payments on time and eventually repay the entirety of the loan. Consider it practice for when you start asking the bank for more serious sums of money.

Conclusion

At certain stages of the life cycle of a business, massive injections of cash from creditors are sometimes necessary. Whether it be to acquire a smaller competitor or upgrade your business to the next level, it’s good to build your credit score sky-high. Also, higher credit means a quicker approval time and lower interest rates, saving you both time and money. That’s something every good entrepreneur knows they could always use more of. This is why you must ensure your business operates in a way that creditors think they have a minimal risk by lending you money. Then, you’ll reap the fantastic rewards of good credit.

Filed Under: business planning Tagged With: Small business, successful business

6 Best Marketing Strategies To Help Increase Sales

March 28, 2019 by Susan Paige Leave a Comment

six best marketing strategies

Image source: Pixabay.com

A good online store will definitely want to improve their conversions and traffic. Before considering improving, it is important to put different strategies in place. There are various tactics needed to Increase sales. The problem lies in the best admissible one to choose.

Due to this constant issue, we have come together to select good marketing strategies as well as tools for e-commerce combined with profitable ideas on how to implement it. All are centred on getting the customers attention and encouraging them to make more purchases.

If possible make use of these ideas at least once every day and use it for weeks to come. When making use of these ideas, it is advised that you pick one that best suits you.

The first question to consider centers on the meaning of e-commerce marketing. This simply means making use of useful and promotional tactics to get more traffic. To increase the success of your strategies use a heat mapping tool to visually see consumer trends in your location data.  You should be able to convert the traffic you get into leads.  For example, using items like promotional stainless steel bottles are a fun method to build awareness in communities or events, and they can result in increased sales and leads for you.

Here are some tips to help you increase your online sales:

Use Instagram Efficiently

use instagram efficiently

Image source: Pixabay.com

On a grander scale, Instagram has more than 500 million users. Most of these users are active on the platform. Presently, it is regarded as one of the most visited social network applications in the world. It helps connect users, brands, and influencers. Taking good photos and dropping hashtags is the best way to develop your product through this social media platform. Most of the times if you are to gain the attention of your target audience, you may have to organize contests and competitions.

Minimize Abandoned Cart

The basic truth surrounds the fact that when you have a lower cart you will be at a financial loss. Visitors that surf a site, will add some purchase to it but what happens when they abandon their cart? It is nice to always have an email recovery campaign as it will help you retain your visitors. By creating this email, you can remind your visitors why they selected a particular product in the cart.

Start-up a Facebook store

This is another viable platform for e-commerce marketing and social media. It is advisable to start making sales from your Facebook store. Just so you know, your Facebook store can be joined with your Shopify store so as to avoid having to keep an inventory.

Increase your Email campaign

Getting enough email address is not enough, It is important to share and receive images through your Email. This will ensure that your channel is effective. There are a number of things your customers can enjoy from an email reminder when they make purchases on your online store. They include but are definitely not limited to these;

  • Send out a welcome email after your client has made a purchase.
  • Give out promo codes and gifts.
  • Send newsletters to show subscribers of a new product as well as company news.
  • Appreciate your best customers by sending them good notes and thanking them for their patronage.

Forward wish list e-mails as reminders

This is another type of email which is important to add to your marketing ideas. It can help you remind customers of products on their cart and also encourage them to add more products or items to their cart.

Customers should get what they want with ease

Image source: Pixabay.com
A poorly designed store will definitely not attract new customers. It may even chase your current customers. The question now would be; what makes a online store poorly designed?

First, they will be less trustworthy and at the same being difficult to navigate and also having difficult fonts.

To enable you to improve your sales, you have to find out how to sell on etsy with Printify.
You shouldn’t be surprised as their customer reviews are overwhelmingly positive.

This is just a few tactics that should be applied when planning on generating good online sales and traffic. Profitindustry.com shows you some of the best ecommerce platforms for a large catalog. Various online platforms have techniques which they use to Increase sales but yours can be different.

Filed Under: Personal Finance, Small business Tagged With: Small business

2 Guys & Your Money Episode #15: Top 5 Ways to Increase Your Investment Returns

October 22, 2012 by Joe Saul-Sehy 3 Comments

Have shows come automatically to your iPod! Use the 2 Guys iTunes page here.

Listen to shows on your smartphone! Try the Stitcher app here.

 

My favorite number: 15…that is, until we reach episode #16. Someone asked me which podcast episode I like best so far….it will ALWAYS be the one that I did last. They’re all my babies…but this one is the best yet.

On this exciting installment of our podcast, OG is back from the House of Mouse and helps us show you some thrilling ways to tweak those investment returns.

I know, I can’t believe it either. Why are you still reading this? Start listening!

 

Show Notes

<> Open – Side Hustle. Great idea or waste of energy?

<> PK: Consistency in your investment portfolio.

<> Let’s Give Something Away: This month we’re GIVING AWAY a copy of classic business book The E-Myth (maybe the best business book of all time). Interested in getting better results at work? Read this book!

What do you have to do to win? Tweet about the giveaway, like us on Facebook or guess the voice on the show. Three easy ways to enter. Already liked us on Facebook?

 

CLICK HERE FOR OUR OCTOBER GIVEAWAY PAGE

 

<> Shortwave: Len is back and joins Carrie and Dom in a great discussion on fees in every area of your financial life.

Interested in our contributors? Visit our Podcast Team page

<> Top 5: Our best five ways to increase your investment results

<> End Show:

OG – What he liked at Disney

Joe – Frankenweenie film (Thumb up!)

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Photo of Joe Saul-Sehy
Joe Saul-Sehy

Joe is a former financial advisor and media representative for American Express and Ameriprise. He was the “Money Man” at Detroit television WXYZ-TV, appearing twice weekly. He’s also appeared in Bride, Best Life, and Child magazines, the Los Angeles Times, Chicago Sun-Times, Detroit News and Baltimore Sun newspapers and numerous other media outlets.  Joe holds B.A Degrees from The Citadel and Michigan State University.

joesaulsehy.com/

Filed Under: Podcast Tagged With: E-Myth, giveaway, podcast, Small business

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