Selling Your Home During the Holidays
If you are hoping to ring in the New Year in a new home, the holidays may be the perfect time to put your current house on the market. While your own circumstances and the local real estate market play a major role in deciding when to list a house, listing during the holiday season is no longer considered taboo. In fact, listing a house during the holidays may actually be to your advantage. Below are three reasons to consider selling your home during the holidays – and how to position your home for a quick sale:
Buyers are always looking at potential homes online.
In the past, conventional wisdom said that buyers simply did not have the time to view open houses and wade through real estate listings during the holiday season. While last-minute shopping trips and holiday travel may make for poor open house attendance, buyers are still looking for potential homes. Thanks to popular smartphone and tablet apps like Trulia and Zillow, would-be home owners can now browse listings on their morning commute or while waiting to pick up the kids from school.
Be sure your home’s online listing is up-to-date and features flattering, high-res pictures of each room. Consider hiring a professional stager to truly showcase your house for the online photos and create a video tour.
Housing inventory is lighter during the holidays.
Despite the shift in buyers’ behavior, there is still a misconception that buyers are not shopping for homes during the holiday season. Consequently, many real estate agents continue to discourage sellers from listing until after the New Year. This means that if you do list your home now, there will be less competition.
Stand out even further from the competition by completing minor home repairs, such as touching-up the paint, replacing leaky faucets, and repairing cabinet scratches. Have your home inspected for pests, like dry wood termites. A certification that your home is pest-free will put buyers’ minds at ease and assure them that it is move-in ready.
Seasonal décor puts buyers in the mood.
From “Miracle on 34th Street” to “It’s a Wonderful Life,” there’s nothing quite like being home for the holidays. Tasteful seasonal decor helps buyers imagine what it will be like to celebrate the holidays in your home. Prior to hosting an open house, make your home feel cozy and inviting by lighting the fireplace, playing soft classical music, and offering homemade treats. When your home is warm, cozy and tastefully decorated, buyers will spend more time inside admiring your home’s best features.
When decking the halls, keep your home’s curb appeal in mind, too. Your home may look like a winter wonderland from the street, but that doesn’t mean potential buyers will appreciate icy sidewalks or snow-covered driveways. Bare trees equal a more exposed home, so be sure to touch up exterior paint, clean the gutters, and shovel stairs and walkways.