Milestones are a great way for us to track our progress in life, as well as in business. You’ll always remember the day you started your business, launched your website, as well as the first customer you ever sold to. These milestones keep us grounded and help us appreciate the journey.
Unfortunately, some milestones are harder to measure than others. For example, there are no milestones that point out the exact moment that your business becomes successful, apart from a few personal metrics, like making a certain amount of money or generating traffic. To help you keep in touch with how successful your business has become, here are three signs that can tell you that you have a successful business.
Your e-commerce website earns money even when you’re not paying attention.
When you first launch your business, you need to be hands-on if you want it to run. You’re constantly making sure you have products in stock and that the pages are as responsive as they should be, all the while also making sure you’re investing enough in marketing so you can generate the kind of traffic your business needs.
The process can be exhausting. But then, when you can take your hands off the wheel and still watch the business run, then you know you’ve got a winner on your hands. If you do realize this, it doesn’t mean you need to take your foot off the throttle. It only means you’ve hit a milestone and can move on to bigger things.
You show up on Google’s first page.
Being on the first page of Google and other search engines is the dream of every website, e-commerce and otherwise. It means that finally, your domain has enough authority to search engines’ attention. It also means you’re going to get a lot of traffic from this point forward. Hitting this particular milestone is something you should celebrate.
The first page of a search engine is a difficult position to gain, and it’s even harder to keep. Now that you’re there, you need to invest enough resources into making sure you retain your position and keep getting all the passive traffic that’s currently available to you.
You’re receiving and responding to customer reports.
This may seem like a bad milestone at first. But then, think about it. When was the last time you complained about a service you didn’t have any expectations of? If you get a terrible experience from a website you’ve never heard of before, you’re not likely to care. However, if it’s a website like Amazon (the one you’ve come to trust), you’ll feel the need to let them have it.
If your customers are complaining about your site’s responsiveness or your Powercash21 payment processing, it could be a good thing for your business. It means people actually expect an excellent experience from your website. It obviously also means you need to look into their complaints and make the necessary adjustments.
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