Before making a purchase, you probably check online to see what other people have to say about the product or service. These reviews – often with a 5-star rating system – have an enormous effect on people’s purchasing decisions.
The UK CMA (Competition & Markets Authority) estimate that over £20 billion of sales are a direct result of positive reviews. In separate research in 2016 they also found that a 1/3 of consumers were disappointed by something they’d bought online having trusted the excellent reviews they’d read beforehand. None of us can afford to waste our hard-earned cash in this way. If you do face problems funding purchases, Online Credit USA is a reputable forum to apply for payday loans online.
Reviews are important money earners for businesses, but how can you tell if a review is genuine or a fake? There are some signs that should make you wary of reviewers’ comments.
Style of English
Realising the money to be made from online reviews, some companies hire writing mills (often located in the Indian sub-continent) to churn out online reviews. Although they might pride themselves on the high standard of their English, you can sometimes spot a fake review because the English just doesn’t sound natural. Also, there might be inappropriate use of capitals and/or punctuation marks especially overuse of exclamation marks to transmit a feeling of enthusiasm.
When reading online reviews, consider what information you’ve actually been given about the product or service. Gross generalizations such as ‘Best ever!’ and ‘It changed my life!’ don’t really add anything to your understanding of the product and should be ignored.
On the other hand, lots of technical jargon might be the sign of a professional writer’s research. Similarly, if someone mentions the name of the product in full, it’s often the tell-tale sign of a pro. This would only be written as SEO content and is aimed at a search engine rather than other consumers.
Trust 3-/4-Star Ratings
Are you always 100% happy about your purchases? Often fake reviews cluster at the 2 extremes – enthusiastic 5-star ratings to boost sales or 1-star reviews to trash their rivals’ products. Ignore these reviews unless you feel they make a valid point and concentrate on the ratings in the middle. These are much more likely to be authentic and aren’t written with an eye to making money.
What are the alternatives to online reviews?
Instead of placing your trust in anonymous online reviewers, your research before buying a product or service should be more widespread. Ask around your family and friends for their own buying experiences or access blogs and other forums to see what is being said about these products. You’ll usually find that they discuss matters with more in-depth information and some disagreements too (which can help you decide).
One good example is a recent analysis of instant loans. Visit the page to see how they compared the claims of lenders with the reality to reach an unbiased decision.