If you are looking to diversify your promotional activities but cannot decide between using banners or flags, we have the facts to help you choose. Both of these items are a great addition to getting customers engaged in your business, product or service. Below will explain the key functionalities of both banners and flags, their various forms and the pros and cons of each.
What is a Banner?
A banner is a print promotional item that helps to engage and promote your products or services. They can be used either indoors or outdoors and come in a range of sizes, styles and materials. Developing a good banner may require you meeting with a graphic designer prior to printing it. It is important to plan and ensure your product is perfect before printing.
Different Types of Banner
Vinyl Banners
The versatility of this banner gives its strength. It can be used both inside and outside and is extremely durable and tear resistant. They are usually quite heavy, so they would require a team to implement them properly, depending on the location you choose upon. These are the traditionally favoured banner due to the longevity of the product and their cheap price; most businesses opt for them.
Mesh Banners
As mesh is permeable when compared to other materials, it can withstand the harshest of weather with ease. It could be the best option for those businesses operating in volatile weather. They are great for larger ads as they can be installed onto buildings, fences and other large objects without completely obstructing the view. They are usually seen in urban areas that do not have the promotional space readily available.
Fabric Banners
Fabric banners are usually made of either polyester or satin depending on your preference. These materials allow for a clear picture to be transferred onto them. As the banner is fabric it is easy to store, clean and reuse year upon year. The better you keep them the longer they will last for. This material means the banners would not be suitable for outdoor installations.
Pros
- They are durable.
- Banners are completely customisable.
- Many variations to choose from.
- Cheap to make.
Cons
- They are permanent and not easy to change or update.
- Most are not recyclable.
- They require a lot of planning.
What is a Flag?
Much like a banner, flags can be situated both in and outdoors depending on your preference. They are considered to be more dynamic due to their ability to move and be placed in a lot of obscure places that could be eye catching to potential customers. They come in many different styles and sizes that can be as big or small as needed, some range up to 18 feet tall that require flagpole mounting hardware, and others can be attached via brackets and screws.
Different Types of Flags
Feather Flag
This flag gets its name as it is shaped and curved like a feather. The fabric is usually made of fabric and these are usually situated outside event halls, shops or stores. Whilst they are not very weather proof, they are extremely vibrant, offer good quality graphics and can convey your message nicely.
Straight Flag
These are the most standard flags; they are used both in and outdoors and are seen in a variety of different sizes. These could be used as bunting around shop floors, or larger flags that could be used at events and hanging outside of stores.
Edge Flag
The edge flag is actually quite close to a banner due to its rectangular shape. The flag is straight along the top and usually the design is stretched along the top of the flag so customers can read it easily. The edge flag is best for businesses looking for the most space for their graphics.
Teardrop Flag
The flag is shaped as a teardrop and is a more eloquent design that is stereotypically used in stores to promote new products and services. The majority of tear drop flags are made using satin fabric as they do not need to be durable and will potentially be used time and time again.
Pros
- Suitable for both indoors and outdoors depending on your preference.
- Many different variations.
- They can be as big or small as you want.
- Flags allow for easy to move and switch around advertisements.
Cons
- Hard to find a reputable online printing service to create them.
- They can become obstructed or move after installation.
- Flags have a stereotypically lower recall.
Conclusion
The choice between purchasing a banner or flags to help promote your business, product or service is a difficult one. They are both so similar, but can offer specific positives in their own right. Make sure you have read through the options of both banners and flags, thought about your own needs and which would best benefit you. Both of these print advertisements can help influence new and returning customers alike.
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