If you’re planning to attend any trade shows in the next few months, you’re probably thinking about how to get the best bang for your buck. You want to make sure that your time, money, and resources are well spent when it comes to attending a trade show. But many companies make mistakes when they invest in trade shows.
In this blog post, we’ll be covering 5 crucial investments that can help you get better ROI from your trade show efforts.
Custom Exhibit Design
A custom trade show exhibit can be designed in a variety of ways, but it will almost certainly require some specialty pieces. In the custom exhibit above, one wall is semi-transparent, while another has its own lighting. A good custom trade show exhibit design will make it easy for you to incorporate your brand’s colors and imagery into the overall look and feel without being distracted from the message.
In addition to creating a visually unique experience for attendees at your trade show, custom trade show displays will provide you with several practical benefits as well:
- It amplifies your brand image because it’s unique to your company.
- It makes your booth easier to find during large trade shows because it stands out from other exhibitors who choose standard booths or modular kiosks.
- You can take elements from the booth with you on future trips without having to fully recreate the entire display each time.
Branded Giveaways
Branded giveaways are one of the most common ways to get people to your booth. But too often, these items are thrown in a drawer or tossed into a trashcan as soon as they leave the show floor.
If you want your company’s branded giveaway to have staying power after the trade show ends, consider offering something that can be used over and over again. Promotional products that are useful and attractive will give potential customers a reason to keep them around—and offer multiple impressions of your brand over time.
Promotional Video
Investing in promotional videos can help you provide a more compelling and engaging experience at your next trade show. A promo video can be used on your website and social media platforms to drive traffic to your booth.
Having a video at your trade show booth has several advantages, including:
- Telling the story of how you built your brand or came up with your product idea.
- Explaining how one of your products works.
- Showing customer testimonials (these are especially powerful if you can get your clients to appear in the video).
- Demonstrating how one of your products is made.
Dedicated Trade Show Website
A dedicated trade show website can provide a variety of benefits for your event. First, it is a place where you can promote your exhibit online. You can brand the site with your own colors, logo, and overall look and feel. You can also add information about your exhibits, such as the schedule, location, and even directions on how to get there.
- Create a promo video
- Promote products after the event
- Collect leads
Finally, you can use it as an ongoing marketing tool post-event by adding links to product pages or landing pages that collect email addresses for future promotions.
Professional Photos and Videos
Professional photographers and videographers will use their equipment to capture the best images of your booth and products. They can also provide suitable lighting, angles, and camera angles for the best shot. Their professional editing will ensure you get high-quality photos that showcase your work in a beautiful light.
Professional photography can help attract potential customers to your booth and encourage them to engage with you. It is also a great way for you to show off what your business has to offer in a creative way by using these images in advertisements or on social media after the event.
A professional photographer or videographer can capture everything from close-up shots of products being used at an expo tabletop display exhibit booth setup (elevate), give demonstrations before customers make purchases; even provide product demos during events when there isn’t much time available
Investing in these five areas will make your next trade show exhibit a success.
There are five key areas that warrant your investment when preparing for a trade show: custom exhibit design, branded giveaways, promotional video production, signage and graphics, and on-site staff. Investing in these areas will ensure that you receive the greatest return on your investment; the proof is in the ROI.
A custom exhibit design is crucial because it represents your brand in a way that’s not only eye-catching but also informative. Whether you opt for an open floorplan or multiple stations within your booth space, a custom exhibition design will lend itself to an enjoyable experience for both exhibitors and attendees alike.
Branded giveaways allow another opportunity to connect with attendees during the show and after they leave—and they’re tangible extensions of your company’s brand story. What better way to do this than with promotional products? T-shirts, and USB drives customized with logos or other details are great examples of branded giveaway items at trade shows.
In addition to working with someone who has experience creating promotional videos, make sure you give them ample time prior to the event—at least three months before—so that they can complete their work on schedule. Getting this key piece started early ensures that it’s ready in time for distribution via email blasts or social media posts before the show starts (it helps attract potential leads).
Leave a Reply